Category Archives: Neon Alley

Boston Hard Rockers Neon Alley To Release New Video “That’s How It Is”

thats-how-it-is-video-image

For Immediate Release

Boston Hard Rockers Neon Alley To Release New Video “That’s How It Is”

Boston, MA – Hot on the heels of their critically acclaimed self-titled debut album, Boston rockers Neon Alley are releasing a new video “That’s How It Is”!

Watch Neon Alley’s “That’s How It Is” video: https://www.youtube.com/watch?v=YSv3e44GQqQ&feature=share

A Young Woman wakes on the floor, trapped in a nebulous white room. It’s minimalistic and sparse but evokes the future. There’s only a white cube furniture piece with a VR headset on the center. She waves her hand over the cube and holograms of the band appear behind her (in the style of Star Wars holograms). They begin to play. As the guitar lead begins, she dons the headset and is taken to various spaces in a Virtual Reality world. And in each scene she becomes a different person.

In each scene she experiences what it’s like being in someone else’s body through her avatar. Some bodies are interesting. Other bodies are uncomfortable. So she leaves each scene in search of a better body/persona until she finds herself in an avatar that looks just like her own body except she’s clean, nicely dressed in 50’s retro style. The body fits so well that she begins to dance and rocks out, having the time of her life.

End with her back in the white room as she sits down, sweaty, and removes the VR headset. She laughs. What a blast.

Camera cuts to a WS outside of the room and we see multiple rooms, each with one person. Each person looks dejected, upset or depressed. Except for her.

Says guitarist and band leader Dave Vaccaro, “The video, like the song is about the people we cross paths with and interact with everyday. Kind, clever, smart, slow, inspiring, funny, good or bad. It’s just how people are and that’s never going to change. The only thing that you can control is how you react to them. Like our woman in theVR headset (played by Shannon Ashe), some of the people she becomes she likes. Others she finds interesting, and still others she can do without.

“Wouldn’t it be interesting to be somebody else for a time? Who would you be if you could be someone else for a day?

“Directed by Valdimir Minuty the video is one of several interpretations of the song that the band felt best represented the idea of ‘That’s How It Is’. Since Vlad is an artist as well as a film maker (he does great story boards BTW) he was able to translate the feel of the song in a very basic way that worked quite well given the limited resources we had available to us.

One thing we didn’t want was a typical performance video of the band playing in some dilapidated industrial building. We really like how the video turned out, especially the sci-fi vibe of it. It’s different.”

The live footage was shot all in one day at a studio/sound stage in Allston, MA called Red Sky Studio with post production taking another few weeks for edits and revisions.

NEON Alley is:
David Vaccaro – Lead vocals, guitars, keyboards
Mike McDonald – Bass, vocals
Scott Marion – Drums & percussion

BACKGROUND: David Vaccaro’s story in music has a rare upward sweep. Vaccaro has journeyed from hardscrabble Boston club dates to the 90’s music scene of Los Angeles and creative collaborations with some of melodic rock’s platinum selling vocalists. With the self-titled debut album of his new band Neon Alley (out on DMV Music), Vaccaro revisits that visceral soulfulness of his early days. This collection of originals including a cleverly re-imagined cover is perfectly crafted for sweat-soaked live performances.

And Neon Alley has been doing just that, sweat-soaked live performances in clubs in and around Central Massachusetts, working their live show and earning a reputation as one of the best live bands in the area.

Here’s what’s being said about Neon Alley’s debut album:

“…David carries a talent for carrying a tune, and there are plenty of those reverberating in hummable hard rock fashion. Highlights are carved out in the form of ‘That’s How It Is’, a catchy rock anthem and the dreamy echoes of ‘I Only Want to Be With You’. The cover of ‘Jailhouse Rock’ is another favorite; a refreshing reworking of the classic…” – Daniel Pavlica, therocktologist.com

“This album chock full of guitar-driven modern classic rockers kicks off in fine style with the thunderous ‘That’s How It Is’, and backs it up with the more melodic ‘All I Want’, before that aforementioned cover, a rather unexpectedly ballsy ‘Jailhouse Rock’. Wow, what a brilliant rendition these boys bring to the fore here, which they follow up with the drum-led ‘I Only Want To Be With You’.” – Exclusive Magazine

“Neon Alley, It is loud, it is brash, it is exactly what Classic Rock should be.” – Simon Barrett, Blog Talk Radio

“NEON ALLEY: A solid dose of arena rock in search of an arena, this power trio delivers the kind of classic headbang that will speak for the generation throughout the generations. For teens that go to music festivals where it’s about rocking out instead of seeing and being seen, it’s like the 80s and 90s never left. Hot stuff that raging hormones will totally understand.” – midwestrecord.com

“Grab a copy of this album, put it into your car, roll the windows down and crank it up while it’s still warm out and cruise to your heart’s content.” – Altered Frequencies.com

“The new eight-song release begins with the guitar-riff driving rhythm of “That’s How It Is” which will get the blood pumping.” – JP’s MusicBlog.com

To purchase Neon Alley’s debut CD: http://www.dmvmusic.com/store
You can also buy CDs and t-shirts at: http://shop.bandwear.com/collections/dmv-music-shop

For more information:
http://www.dmvmusic.com/
http://www.facebook.com/neonalley

Press inquiries: Glass Onyon PR, PH: 828-350-8158, glassonyonpr@gmail.com

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Hard Driving Rock Debut CD By Neon Alley Feat. Guitarist / Vocalist David Vaccaro To Be Released

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For Immediate Release

Hard Driving Rock Debut CD By Neon Alley Feat. Guitarist / Vocalist David Vaccaro To Be Released

Boston, MA – Known for (what the band likes to call) Modern Classic Rock, Neon Alley takes you back to an era when Rock wasn’t about making a quick buck, but about songs written and performed from the heart.

BAND: David Vaccaro – Lead vocals, guitars, keyboards. Mike McDonald – Bass, Vocals. Scott Marion – Drums & percussion

BACKGROUND: David Vaccaro’s story in music has a rare upward sweep. Vaccaro has journeyed from hardscrabble Boston club dates to the 90’s music scene of Los Angeles and creative collaborations with some of melodic rock’s platinum selling vocalists. With the self-titled debut album of his new band Neon Alley (out on DMV Music), Vaccaro revisits that visceral soulfulness of his early days. This collection of originals including a cleverly re-imagined cover is perfectly crafted for sweat-soaked live performances.

And Neon Alley has been doing just that, sweat-soaked live performances in clubs in and around Central Massachusetts, working their live show and earning a reputation as one of the best live bands in the area.

David’s previous CD releases under the band name V-Project include Lost Demos and New Machine.

Lost Demos, for the most part an acoustic rock CD, features collaborations and vocals by Robin McAuley (Grand Prix, McAuley Schenker Group, Survivor, Raiding The Rock Vault), James Christian (House of Lords), Christopher Post (Dillinger) and Dennis Gresham.

V-Project’s Lost Demos garnered glowing reviews (see insert) from magazines and blogs in both the U.S. and Europe.

Vaccaro soon began work on his second CD that would be titled New Machine.

With Robin McAuley once again lending his distinctive vocal edge to four of the CD’s tracks, New Machine was a decidedly more amped up affair. A big step forward as well for Vaccaro as he is featured for the first time on five of the CD’s tracks in a lead vocal capacity, making over half of the CD, a one man show.

Reviews of V-Project’s New Machine were very positive, with the tracks You Don’t Care and Disclaimer receiving significant airplay on secondary radio markets around the US and on internet podcast radio shows.

NEON ALLEY: With his new 3-piece power trio–Neon Alley, Vaccaro is poised to give fans a neon blast of guitar-driven modern classic rock. In support of the new CD release the band has teamed up with Boston film Director Vladimir Minuty to create videos for the first two singles That’s How It Is and I Only Want To Be With You.

Previous Release: V-Project – Lost Demos
(DMV Music)

“The overall outcome of the album is astounding…..Lost Demos one of the finest albums of the year from this region or any other.” (Metronome Magazine, Boston)

“From the start, I was hit by “Only Friend”, written by McAuley/Vaccaro/Post. It’s universally relatable lyrics of gratitude, contrasting harmonies, percussion and Latin style guitar make this one a keeper. “The Good Times”, with its beautifully inviting guitar opening, is also impossible to resist.” (Carol Anne Szel for Inside Connection Magazine)

“These numbers aren’t your usual melodic rock that you’ve heard a thousand times already over the last 15 or so years – instead they are of an electric/acoustic relaxing quality that originally turned you on to the incredible material found on albums like Led Zeppelin 3 and 4 but brought more up to date without losing that bright, glowing, atmospheric style that new technology seems to kill these days.” (MetalliVille Webzine, Sheffield, England)

“A good collection of ballad and mid tempo pop rockers, made even better by some outstanding vocalists.” (Melodicrock.com, Australia)

Previous Release: V-Project – New Machine
(DMV Music)

“Solid and unassuming, yet deceptively addictive, this is a hard rock album worth hearing.” (Metalstorm Magazine)

“I like this CD very much, especially ”Somebody Like You” and “ You Don’t Care”. The production is good and the guitar playing great.” (Music Producer Tom Werman – Producer of 23 gold and platinum rock albums. Artists include: Motley Crue, Cheap Trick, Ted Nugent, Molly Hatchet, Blue Oyster Cult, Twisted Sister, and more…)

“The New Machine works! These are great tunes for a backyard barbecue!” (Home of Rock, Das Rock Magazine, Germany)

“All the songs are great with at least half going into immediate rotation on my playlist.” (24Rock.net)

“I think Vaccaro has hit pay dirt with the fittingly titled New Machine. Go ahead take a ride, you’ll love it.” (Metronome Magazine, Boston)

To purchase Neon Alley’s debut CD: http://shop.bandwear.com/ collections/dmv-music-shop/ products/cd_dmvm001

For more information:
DMVMusic.com
https://www.facebook.com/ NeonAlley/

Press inquiries: Glass Onyon PR, PH: 828-350-8158, glassonyonpr@gmail.com